Time to Start


What does it mean to Start?

Let’s see here. I think I first talked about starting a blog around the time I went on my honeymoon to Australia in 2013. That’s over five years ago now. At first, it was going to be a photography and travel blog. I was doing a fair amount of travel for my engineering work back in the day so I wanted to kind of combine that with my newly found interest in photography. I had just gotten my first DSLR so I could take good pictures on my honeymoon. (How often would one expect to go back to Australia???). So I did it, I thought forever on what my “Brand” would be, and made a facebook page. The rest is history…

I should say the rest is non-existent history because about one or two posts in I started over-analyzing what my brand would be and how I could keep producing content to fit into it. I spent the next few years still thinking about blogging, but never actually producing anything. I took a lot of pictures, but they never made it online. The truth is it’s not about starting, it’s about not stopping.

It’s not about starting, it’s about not stopping
— Justin Cejka

Fast forward to 2019 and I am here again. Difference this time is I am actually putting my goals into action. I have planned out my goals and plan to follow through. Consistency is key. I also have a constant dose of motivation coming from my son. I want him to live his best life, and the more I achieve my goals the more likely it is he will have that good fortune.

Hustle Mode: Activate

So what is my brand? Well after years of trying to be creative I finally found the secret. My brand is just me. I don’t need to paralyze myself by trying to find the catchiest name and the hyper-specific niche, I can just be me and share what I am going through. As of the start of 2019, I am an aspiring commercial photographer and filmmaker. I would like to specialize in producing videos for small businesses and brands that add value to their company. I will be utilizing my photography with high-end headshots for people and business alike, along with product and lifestyle photography. This is a dream I have had for quite a while and I couldn’t be more thrilled to take the necessary steps forward to making it a reality in 2019.

The content for my site is going to follow the process of building and growing this business from scratch, from learning new things, to pushing myself further, and documenting wherever this journey takes me. Along with this blog, I plan to be active on YouTube and Instagram, all under my “Brand”…Justin Cejka